'The Metaverse is Older and Newer Than You Think' futureofgaming megafansesports
As we transition toward a more accessible and vibrant metaverse, investors will need to get exposure to changing enterprise and consumer needs. Based on my research, I wanted to highlight a few key areas:
Infrastructure: decentralized doesn’t mean siloed — not just the platforms, but the app development as wellDecentraland and Genesis World are only a few examples of virtual worlds where users can create, experiment, and earn money from their content and/or applications. We haven’t seen the end of new platforming coming out: more companies will develop ways to integrate across platforms in the years ahead and give users a seamless way to experience the metaverse.
The critical pain point to keep in mind is that there is no one governing body in the metaverse. If, for instance, someone steals your identity in the metaverse, there is no obvious recourse. For that reason, security and privacy in the metaverse will be largely in the domain of enterprises to manage. That said, there is a growing movement of “self-sovereignty” in this space. That is, a growing interest among consumers in managing their own data and identity with their own tools and resources.
The internet was built to be a tool to convey information. When social media came along, it brought along a more “human” interactive component to digital communication. Brands quickly understood the value of social media and began developing their own strategies to best reach target customers and their behaviors. We have moved from an economy of participation to ownership and immersion.