Rupi Kaur is, deeply and truly, a poet of Instagram: Her work is human experience, tidily aestheticized and monetized, rendered inspirational and relatable in perfect balance
Walking the Manhattan blocks near NYU, the poet Rupi Kaur wears a loose cream-colored suit and an air of easy self-assurance. Her hands rest in her pockets, her kimono-shaped jacket hangs open over a cropped black turtleneck, and she comfortably strides her realm: the realm of college freshwomen who have recently been or may soon go through breakups. She looks like someone prepared to tell you convincingly that “you / are your own / soul mate,” to quote one of her poems in its entirety.
Today, a publicist and a VP from Andrews McMeel accompany Kaur. This is a limited entourage. Recently, on her international tour, she often traveled with a manager, a photographer, and a videographer as well as a publicist. “It’s a lot of people, and so it’s been a lot about setting boundaries,” she tells me later. Self-care is a theme of Kaur’s work, though it is typically addressed in the context of personal relationships rather than managing a multimedia retinue.
On Amazon and Goodreads, reviewers tend to greet Kaur’s work with either total embrace or else a kind of baffled skepticism. “I know I’m going against popular opinion here on this one, but I just … didn’t love it,” writes one. “If you want my honest opinion, it felt like I was reading angsty teen Tumblr posts for 200 pages.” Mainstream professional assessment has been limited.
And, perhaps, why should she? Earlier in our conversation, Kaur’s constellation of gold rings caught my attention as she was speaking; I compliment them, and she thanks me. “This one I got when Milk and Honey reached number one on the New York Times list,” she says, indicating an emerald on her left middle finger. “I got this one in Oakland, and then this one I got when I finished writing the manuscript, and then this one was for selling over a million books.
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