The doyennes of color-coded organization talk about the return of their Netflix series, expanding their merchandising arm and homes they’d love to tackle (attention, Meghan Markle!).
JOANNA TEPLIN
Every year it’s a whole refresh of a company, unintentionally. When we started, it was just the two of us. We’d go on every organizing project. We did all of the jobs. We did all the scheduling, all the social media, every aspect of the business.We’re up to about 30 employees. Our business has so many businesses. We have all these verticals. We never set out to have a TV show, or multiple books, or multiple product lines, or all the things that are in our orbit. We were just organizers.
But, before that, Molly Sims also found us on Instagram, and we had done a small project for her second book. While we were at her house, Molly and her husband, [Netflix head of film] Scott Stuber, were like, “Wait a minute. These girls are a show.” So we kind of all joined forces and put mini episodes together calledfor the Hello Sunshine network. Shortly after that, we packaged it all up and took it over to Netflix.Yes, but it is church and state there.
“We wanted to democratize organizing for the masses to be accessible to everyone,” says Teplin, “so they could then use our products and make their houses beautiful and function in such a smart way.”The human shield thinks it’s hilarious.
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