Catapulted to fame by the golden age of motorsports in the '60s, the Gulf colors might be the world’s most respected and recognized race-car livery.
s. Indeed, the 3707 Zenith Blue and 3957 Tangerine colors famously adorned both the Porsche 917K and Ford GT40.The Gulf Oil livery's story began in the 1930s when Maj. Alford J. Williams, Gulf's aviation manager, ordered two modified biplanes from Grumman Aircraft Engineering Corp. In December 1936, Williams took delivery of the orange Grumman G-22"Gulfhawk II" adorned with the Gulf Oil color scheme and company logo.
In the 1960s, Gulf Oil International Ltd. expanded its ambitions and became the primary sponsor of NBC News' special-events coverage. During the network's coverage of the Apollo 11 moon landing, Gulf Oil handed out free, company-branded promotional items and goodies at NBC stations. The Gulf Oil merchandise included a book with Apollo 11 pictures titledOne of the longest partnerships Gulf Oil formed was with the motel chain Holiday Inn, which lasted from 1963 to 1980.
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