The German Executive Who Showed Sports How to Come Back

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The German Executive Who Showed Sports How to Come Back
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As CEO of the German Football League, which oversees the Bundesliga, Christian Seifert can say what few others can at the moment: He managed to put a pro sports league back on the field

Like any other soccer fan in Germany, Christian Seifert hasn’t seen the inside of a stadium in almost three months. But for two weeks, he has at least had games to watch. And every time one of them kicks off, he breathes a sigh of relief. By their very existence, those matches proves that the most complex plan he’s ever had to design is working.

As chief executive of the German Football League, which oversees the Bundesliga and the country’s second division, Seifert can say what few others in his business can at the moment:...

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