During the fourth quarter of 2021, TikTok reached a total user spending of 824 million U.S. dollars on Google Play and the App Store. So how is this social media platform impacting the retail industry? Let’s take a look at the future of retail in the TikTok era.
As the popularity of these videos has grown significantly, brands have had to navigate how they ensure their brand image and standards are met while allowing influencers to create authentic content in their own personal voice and style. It has also given smaller brands a fighting chance at organic social media marketing and has become one of the most influential social platforms.
“Retailers and brands need to reach the right consumers at the right time in the right place, and the reality is that over 80 million US consumers are actively on TikTok.
It’s clear that younger users gravitate towards this short-form video content as the majority of content creators on the app are Millennials and Gen Z. And these two generations make up almost 53% of creators. “On TikTok, people are proactively searching for categories that interest them, and celebrating when they do passively discover something cool or weird with the hashtag #tiktokmademebuyit. And when these consumers find something they like, they are not just scrolling past, they're laughing, singing, seriously engaging, and participating. The opportunity for retailers and brands is to entertain consumers. To participate with them. In the world of live retail, we call it retail-tainment.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Alaska childhood vaccinations declined from 2013 to 2021, with sharp drop during COVID pandemic - Alaska Public MediaFrom 2013 to 2021, the number of children in Alaska who completed the childhood series of vaccinations decreased from about 60% to about 46%. Dr. Anne Zink weighs in on possible reasons why. Take a listen:
続きを読む »
TikTok Has Turned on 'Stranger Things'As is the ever spinning cycle of things that are cool on the internet, some users have decided that Eddie Munson’s time in the sun is over — and they’re letting TikTokers know.
続きを読む »
The TikTok Lesbian Breakup Apocalypse Is Upon UsLesbian influencer couples are breaking up en masse, leaving many pairs anxiously looking over their shoulders waiting for the axe to fall.
続きを読む »
Colorado teen shot, killed while filming TikTok dance videoA Colorado police department says a minor was shot and killed while filming a video for the popular social media platform TikTok in Monte Vista.
続きを読む »