These are the 4 things women want (from financial services):
—which was commissioned by Acxiom and conducted a month before the Covid crisis—discovered gender differences regarding:Fewer women said their financial health had improved from three years ago. Compared to men, fewer women said they’re earning higher returns on their investments, have a higher credit score, and are paying less in checking account fees than they did three years ago.
Putting more women on the front-lines of support and delivery may not be the answer, either. According to the Acxiom study, just 12% of women would prefer to interact with an employee of a financial services provider of the same gender.
“Older women tend to get their financial advice from their oldest son, even if their daughter is an accountant. They rely more on their daughters for healthcare advice even if their son is a doctor.”
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