Denica Riadini-Flesch started Indonesian farm-to-closet fashion label SukkhaCitta to empower craftswomen living in Indonesia’s rural villages, while sparking a change in the fashion industry.
Her struggles with dyslexia inspired this social entrepreneur to start an inclusive learning centre for kidsSukkhaCitta is billed as a “farm-to-closet” clothing brand, which pays its artisans a fair living wage for crafting exquisitely detailed, quality clothing through traditional crafts.
All SukkhaCitta garments are dyed naturally. Riadini-Flesch also discovered that the solution to harmful cotton cultivation lied in an age-old Indonesian farming technique called “tumpang sari”, where multiple crops are grown on the same land. This technique offers several environmental benefits, including reducing the need for chemical pesticides and synthetic fertilisers, as well as increasing the efficiency of water usage.
For the average consumer, a piece of SukkhaCitta clothing doesn’t come cheap. A structured top, for example, can cost around S$170, while a kebaya vest can cost almost S$300. An evening dress can cost over S$470.Consumers are “used to clothes being as cheap as their coffee”, but this is where customer education comes in, said Riadini-Flesch. The brand often hosts pop-ups and exhibitions to share about SukkaCitta’s mission and process.
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