A 29-year-old female founder of a multimillion-dollar retail company says that the biggest mistake she's made was hiring 'good enough' employees
with the idea of themed party packages, and has since evolved the brand to include cheerful, colorful, and bold products, including accessories, bags, drinkware, home and office supplies, and more.At the time she started Packed Party, Jones was 23 and working in marketing for a data analytics company, but was summarily fired after the firm noticed press coverage about Packed Party and realized Jones probably had other priorities.
But even the most successful startup founders make mistakes. Jones shared with Business Insider the No. 1 mistake she's made as a young female founder and what she wishes she'd known when starting her company.Because Packed Party has grown quickly in its six years of business, and because Jones started the company without much in the way of formal management experience, she initially felt pressure to put hires in place to fill an immediate void.
Packed Party offers bold products, including accessories, bags, drinkware, home and office supplies, and more.The "good enough" hire Jones made, in one particular case, said "yes" to too many tasks and then had trouble completing them. They missed a purchase order deadline, and the resulting chargeback hurt Packed Party's bottom line. "Communication in our business is key," explained Jones.
And, because she's young, early hires often saw her as less of a boss and more of a friend. "Our brand is so fun, so there was — and still is — an expectation for me to stay in this playful, creative light," said Jones. "You can be friendly at work but, at the end of the day, you're both there to get the job done. If it's not getting done, it isn't going to work.
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