The Pennsylvania Treasury Twitter is back. This time, it has competition for laughs.
and a laugh, but when a branch of government does, it feels irreverent and illicit, like seeing your boss let loose at a company happy hour.
And though this approach can increase the reach of smaller agencies and lesser-known politicians, it’s hard to say whether humanizing government“Just because you can have a personality online, doesn’t mean you should,” said Annie Wu Henry, a Philadelphia-based digital strategist who . “There is still an understanding that we put a lot of taxpayer dollars into government agencies and their chief job is to function well.”Connolly said the success of @PATreasury’s first iteration didn’t have much to do with his being particularly funny, but rather everyone else being distinctly unfunny.
“Government is abysmal at all levels of doing social media, 95% of it is just drivel nonsense,” Connolly said. “So, it wasn’t that our content was so great, it was that everything else was so bad.” Connolly called the then-Twitter account a “seat-of-the the-pants” operation, something he worked on solo while dedicating attention to traditional media outreach. And yet, @PATreasury took on a life beyond the treasurer’s office,
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