Many American men found the idea too effeminate for their liking.
The creator of the countrywide celebration of fathers is often considered to be Spokane, Washington, resident Sonora Smart Dodd. Dodd was brought up by her, who raised her and her five siblings after their mother died. To honor her father, she wanted to create a holiday that mimicked the already nationally accepted Mother’s Day, and on Sunday, June 19, 1910, she held her Father’s Day celebration. As it was a more formal gathering, Dodd became the mother of the Father’s Day revolution in the U.S.
As Samuel explains, it wasn’t until the 1930s, when Mother’s Day had been considered highly commercialized, that major retailers set their sites on Father’s Day, aiming to re-create their Mother’s Day success. Thanks to a publicity boost by various presidents over the course of nearly 100 years, Father’s Day came to be more accepted in American society. As a result, the idea of fatherhood changed as well. According to Samuel, President Carter expected fathers to play a more significant role in raising their children and take greater responsibilities within their family life.
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