This year, Puma makes the Forbes Fab 40 for the first time, ranking 6th in the business category with brand value of $4 billion
Woods has earned $1.4 billion from sponsors since he turned pro in 1996.Within 24 hours of its release, Ronaldo’s Juventus jersey sold 520,000 units, worth over $60 million.In 2018, James teamed up with Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn to launch Ladder, a health and wellness company.Messi has a lifetime deal with Adidas that reportedly pays him more than $12 million per year.
*Difference between athlete’s endorsement income and the average endorsement income of the top ten athletes in the same sportThe Cowboys make more money from sponsors and premium seating than any other NFL team.The Yankees generate $100 million more in revenue than any other MLB team.Earlier this year, Real Madrid signed an eight-year kit deal extension with Adidas that runs through June 2028 and is worth a record $113 million per year, plus 20% of team merchandise sales.
*Portion of team’s enterprise value not attributable to the size or demographics of its market, the venue or league-shared revenue
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