General Mills and other packaged-food giants say the government's push to tighten food labeling rules is unconstitutional.
As the federal government moves to change rules for what foods can sport"healthy" labels, manufacturers are pushing back.
That's unfair, many food companies gripe, complaining that the more rigorous nutritional standards would wrongly malign a range of popular foods. The rule"automatically disqualifies entire categories of nutrient dense foods," Kellogg's wrote in a February 16 comment on the agency's proposal. The window for submitting public comments on the proposed rules closed earlier this month. The FDA will now review the feedback, though the timing of a final rule is uncertain.The Consumer Brands Association, whose members include Coca-Cola, PepsiCo, Hain Celestial and the Campbell Soup Company, took a similar tack, writing that"consumers have a First Amendment right to receive truthful information about products and manufacturers have a First Amendment right to provide it to them.
"Consumers already know that whole fruits and vegetables are healthy and may not be consuming such products for a variety of reasons," the Institute said, adding that the FDA should be"meeting people where they are." "We want to use policies that advocate for a healthier diet than we currently have, and that's why we believe the healthy claims should be allowed only for foods that are truly healthy," said Eva Greenthal, senior policy scientist at the Center for Science in the Public Interest. The CSPI mostly supports the new rules but says they allow too much refined grain and processed fruit.
Greenthal sees the revised FDA guidelines as mostly positive, although she doubts it will have much impact on Americans' eating habits.
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