The fashion brands that left an impression with homeware collections at Milan Design Week 2024

Fashion Brands Home Collections Milan Design Week ニュース

The fashion brands that left an impression with homeware collections at Milan Design Week 2024
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Gucci, MCM and Loewe were some names that showcased interesting collections for the home during the design event.

Fashion brands have increasingly make their presence felt at Milan Design Week, collaborating with design icons. but the 62nd edition of the international furniture and design fair, held from Apr 16 to Apr 21, saw a powerful showcase, with some fashion houses debuting collections or marking their presence through bespoke events.

The pieces were exhibited at the Gucci flagship store in Via Monte Napoleone, 7 in rooms of acid lime-washed curved walls by architect and artist Guillermo Santoma. A special edition of the items will be made available on There are pieces such as the RL-CF1 chair, inspired by Lauren’s own McLaren F1 Race Car made from the same high-tech fibre used on Formula 1 race cars. It has 71 layers of tissue carbon laid by hand into a cantilevered frame whose image is lightweight yet incredibly strong. Likewise, the Beckford Table Lamp, with its tightly wrapped metal wire mesh, is reminiscent of the grilles of Lauren’s 1929 Blower Bentley.

It was also showcased in the metaverse on a Spatial.io platform for visitors from around the world to experience from their mobile devices. Guests could interact with the pieces donned in MCM gear.The furniture pieces reflect the brand’s witty, edgy essence. There is the Chatty Sofa inspired by street graffiti and generated by artificial intelligence. Its body spells out the word ‘CASA’ and it comes with a removable neck pillow that one can take on airplane trips in true nomadic fashion.

The Japanese references were palpable, with pieces like the kimono-inspired table lamp by British artist Anthea Hamilton, made of lacquered wood and textured glass. Scottish artist Jennifer Lee’s geometric fixture employed salvaged washi paper shoji screens from her studio at the Mashiko Museum of Ceramic Art; Lee has been in Japan for the last 10 years and referenced a Japanese doll’s cabinet in the design.

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