What was your favorite Super Bowl ad?
Fine products all, but who knew feeding man's best friend premium chow was the magic formula?that even so-called premium kibble is made to"feed" standards, or food unfit for humans and some of it processed from diseased, disabled, dying, and dead animals. That won't cut it for Bear and friends. The Farmer's Dog says its recipes consist of human-grade meat and whole vegetables, lightly cooked.
Healthy eating doesn't come cheaply; a January analysis by PetKeen estimated monthly food bills can range from $42 for tiny dogs up to more than $500 for the largest. The larger aim, according to co-founder and CEO Jonathan Regev, is that"real food becomes the dog food standard." On this Super Bowl night, when ads within Fox's game broadcast fetched a record $7 million for 30 seconds, the nascent dog food company found itself atop a different industry standard.
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