The execs behind the MoviePass debacle are now facing criminal charges

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The execs behind the MoviePass debacle are now facing criminal charges
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Their $9.95 unlimited movie plan was always going to lose money.

, saying false statements made by both men defrauded investors in HMNY when the execs pretended like the company’s money-losing $9.95 “unlimited” moviegoing plan had any hope of profitability.

MoviePass, although it had been around since 2011, generated national headlines in August 2017 when it lowered the price of its all-you-can-watch movie ticket subscription service to anThe plan was hatched by CEO Mitch Lowe, a former Netflix executive who joined MoviePass in 2016. In many cases, seeing even one movie per month was enough to cover the cost of the subscription fee in many urban markets. Within months, MoviePass hadFor MoviePass, however, the business model was full of holes.

In short order, the subscription revenue MoviePass was generating was dwarfed by its monthly movie ticket costs. Although MoviePass

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