‘Skateboard’ at the Design Museum features over 100 decks, images from over 40 photographers, and spin-off ephemera.
Few sporting cultures have influenced fashion as heavily as skateboarding. It’s rare for a season to pass without some wink, nod, or homage to the midcentury California-born pastime . Gucci offered up skateboard bags on the runway in Seoul for its Cruise 2024 collection, while Chopova Lowena presented its spring/summer 2024 offering in a skatepark, with aesthetics nodding to “the skater boy you love”.
Olivares points to an image of a short-short wearing subject, circa the 1960s, and says: “Even though it gets cold in England, skaters in the UK would sometimes wear shorts for the feeling of California.” And Converse itself – best known amongst fashion-philes for its popular and permanent collaboration with Commes des Garçons – features throughout. The Nike-owned company wasn’t founded as a skateboarding brand, but it has long been assimilated within the skate community .
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