The CW may get a new majority owner. Fifteen years after the broadcast network’s launch, its co-parents, ViacomCBS and WarnerMedia, are considering a controlling stake sale, sources confirm t…
That is hard to replicate, which is why I hear the most likely scenario would be for WarnerMedia and ViacomCBS to sell a majority stake in the CW while retaining minority ownership and remaining suppliers. The current CW model makes it unfeasible for outside studios to produce shows for the network; it would be interesting to see if a new majority owner would change the terms so other studios can supply the network alongside Warner Bros. TV and CBS Studios.
The CW received a major shot in the arm in 2011 when Netflix paid $1 billion for the streaming rights of the network’s entire lineup. A number of CW shows remain on Netflix, brining in fees, but in 2019 WarnerMedia and CBS Studios opted to end the agreement and instead steer the series they produce for the CW to their own streamers.
The end of the Netflix deal gave the CW in-season stacking rights to their shows, which has been key to the network growing its digital footprint. An early adopter of streaming, the CW has a formidable digital operation and outsized social media reach, which could be attractive to buyers, which could potentially include streamers, I hear.
A Nexstar deal would bring the CW in line with the other broadcast networks, following the traditional model of a network controlling its main affiliate stations. It would eliminate the stress over the network’s future every time the contracts with the major CW affiliate groups are up for renewal.
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ViacomCBS and WarnerMedia Exploring Sale of The CWLocal TV giant Nexstar is said to be among the suitors for the broadcast network.
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Nexstar Media Group in Negotiations to Acquire Stake in the CW NetworkNexstar Media Group is in negotations with ViacomCBS and WarnerMedia to acquire a sizable stake in the CW Network, the broadcast network born in 2006 out of the union of the WB and UPN. A represent…
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ViacomCBS and WarnerMedia Exploring Sale of The CWLocal TV giant Nexstar is said to be among the suitors for the broadcast network.
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