The cult of Le Labo Santal 33 is a serious one, if not exactly a stealth one:
The cult of Le Labo Santal 33 is a serious one, if not exactly a stealth one. In fact, if you've spent even a minute at LAX, JFK or Heathrow, you've no doubt smelled it yourself, whether you're a beauty scion or firmly feral in your fragrance devotion. Its appeal spans ages, genders, cultures and sexual identities. Devotees run the gamut from corporate leaders to fringe creatives.
Related ArticlesThese Are The Most Popular Fragrances Among Fashion PeopleHow Palo Santo Went From Ancient Spirit Cleanser to Buzzy Wellness and Beauty TrendThe Coolest Thing in Fragrance Right Now Is Scents You Don't Have to SprayThe Transformed Scent Profile Fan Social media strategist and MB Social founder Mimi Banks says that for years, she preferred fresh and clean scents.
"I love the scent because it is feminine, sexy, smoky, floral all wrapped into one fragrance," she says. And its appeal seems to be universal in her experience: "The super in my building stopped me the other day because he had to know what scent I was wearing." Stern also loves that you can customize the bottle; she designed hers to read #FabULyss.
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