The Creators of Bored Ape Yacht Club Want to Become the Amazon of the NFT Space. Can They Pull It Off? | Artnet News

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The Creators of Bored Ape Yacht Club Want to Become the Amazon of the NFT Space. Can They Pull It Off? | Artnet News
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To date, Bored Apes have generated $2.6 billion in sales. But can they offer utility to their owners long-term?

“It was pretty fun. A lot of us wore costumes representing our apes,” Chapman said. He donned a hoodie and sweatpants with pics of the apes he owned. Drinks were on the house.When NFTs caught public attention in early 2021, they were touted as a way to safeguard artists and protect their work.

A lack of utility has been a longstanding “sliver under the nail” complaint about NFTs, Olson said. It didn’t help that, before the news of the CryptoPunks acquisition buoyed sales, the floor price for a Bored Ape had fallenThe future of Yuga Labs will hinge on the case they make for Bored Apes’ enduring relevance amid its expanding universe. ANothing was written out formally —it was simply an annotated image of a swampy trail.

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