A former teacher, Rich Riley is raising awareness about sneaker violence with Fuggit.
At first glance, Fuggit’s shoes appear like, well, sneakers. There is a pair of Yeezy Boost 700 wave runners complete with the distinctive orange and blue detailing, and Jordans 1s that boast Nike’s unmistakable swoosh. The difference here is that all of the footwear is crochet. Created by Rich Riley, Fuggit is a brand of handmade sneaker-slippers that riffs on those much-coveted styles.
A former teacher, Riley has a backstory that’s far from ordinary. His impulse to design was born out of a moment of loss, after a college friend was killed in a drug-related incident in 2013. “At his candlelight vigil, I was thinking that he lived his life with a lot of energy and his whole vibe was ‘fuck it,’ ” he says in reference to the brand’s name. A native of Maryland, he owes his crocheting skills to his Jamaican grandmother.
With a team of eight other craftspeople supporting his operation, Riley’s come a long way since launching as a one-man crochet band. Still, ironing out the initial kinks took some time. “The first sample took me three months to make and looked like a potato,” he says. “There was a lot of trial and error.” He also felt it imperative that the label address issues beyond fashion right from the start.
More than anything, Riley is committed to building a sense of community with his brand. “We sometimes have crochet artists who don’t have money to buy the shoes but want to take on the challenge,” says Riley. It’s why the patterns for his designs are available to download on Etsy at the modest price of $10 a piece. As a nonprofit, every purchase from Fuggit is considered a donation, with a focus on helping families directly affected by sneaker violence.
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