Today, consumers are about as likely to leave home for leisure activities as they were before the pandemic, and this is likely to continue throughout 2023. What else can 2022 marketing trends teach us about 2023❓ Find out here: GartnerMKTG CMO
Change may have been the only constant for CMOs this year. Between economic turbulence and inflation, to shifting consumer sentiment, to changes in consumer data privacy - Marketing Leaders have had to shift focus many times this year.The Q4 edition of the Chief Marketing Officer Journal highlights the major trends that emerged for marketers this year and the impact this is going to have in 2023.
Calibrate efforts and ensure that 2023 marketing technology investments return value, unlock data and enable growthU.S. consumers face tough choices as the cost of living continues to rise. Among those challenges they face is whether to stick with trusted brands or opt for less-expensive alternatives such as store brand or generic brands. Brands want to find themselves on consumers’ mustbuy lists even amid inflation, but most won’t.
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Heisman Trophy outlook: The Pac-12’s best hope in 2023 might not be its 2022 winnerThe strong-armed quarterback finished eighth in the voting this season, providing him with a foundation to make a serious run in ’23.
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