Belgian customs have destroyed more than 2,000 cans of Miller High Life, advertised as the 'Champagne of Beers,' at the request of houses and growers of the bubbly beverage.
According to the Milwaukee-based brand’s website, the company started to use the “Champagne of Bottle Beers” nickname three years later. It was shortened to “The Champagne of Beers” in 1969. The beer has also been available in champagne-style 750-milliliter bottles during festive seasons.
No matter how popular the slogan is in the United States, it is incompatible with European Union rules which make clear that goods infringing a protected designation of origin can be treated as counterfeit.
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