'The brand is special': Warren Buffett called on American Express' CEO to protect its reputation during the coronavirus pandemic
'The brand is special': Warren Buffett called on American Express' CEO to protect its reputation during the coronavirus pandemicWarren Buffett called on American Express CEO Stephen Squeri to safeguard the company's brand and customer relationships during the coronavirus pandemic.
"The most important thing about American Express is the brand and the customers that aspire to be associated with the brand," Buffett told Squeri when he became CEO, Squeri said this week. "I talked to our largest shareholder, Warren Buffett," Squeri said on an investor update call in mid-March, according to a transcript on Sentieo, a financial-research site.
"That brand needs to be cared for, the brand needs to be invested in and we will continue to do so through tough times and through the good times," he added.An elite 'ultra growth' investor explains how he's beating the market in 2020 — and analyzes 4 stocks he thinks will help him stay on top for the next 5 years"It is so important that we take care of our customers during this time," he said."Some of them are going through stressful situations.
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