The box bob is the chin-length chop that gives the illusion of thicker hair

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The box bob is the chin-length chop that gives the illusion of thicker hair
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Chop chop.

, this year we’ll be channelling the 90s vibes a little bit more. Paul Percival, celebrity hairstylist and founder of Percy & Reed, is predicting that the box bob, styled straight for a sharper-than-sharp finish, will be 2023’s most requested cut.Bob hairstyle inspiration: stars from Billie Eilish to Jenna Ortega and Zendaya rock our favourite short haircut

If you’re wondering what a box bob is, you’re not alone. “It’s essentially a dead straight bob with no graduation at all. It’s normally cut around chin-length, but it’s exactly the same length all the way around – which is different to a ‘traditional’ bob, which tends to be slightly longer at the front and shorter at the back,” explains Percival.

It’s a good choice for anybody with thinner hair because it helps to create the illusion of thicker lengths – especially if it’s a slightly longer, just-below-the-chin style. “A common mistake that people with finer hair often make is thinking having more layers will create more volume in the hair,” says Percival. “However, that can actually have the opposite effect because you’re taking too much of the hair away.

So, when you’re talking to your stylist about this sort of look, make sure there’s no graduation at all. “You basically want the cut to be completely square and straight, not higher at the back,” he says. It’s essentially all about razor sharp lines – and if the hair is heavy, your stylist can soften the outline by adding texture through the ends.

. “It’s the perfect finisher for this style because it’s lightweight and can be applied to wet or dry hair for definition and hold,” he says. And if you want to maximise the longevity of your look, work in two-inch sections of dry hair and mist with hairspray before straightening.The relaxed box bob

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