From what you watch to what you buy, here's how TikTok has changed American culture
While the future of TikTok in the US hangs in the balance of ongoing congressional hearings, even a complete erasure of the wildly popular video sharing app wouldn’t remove its deep and abiding mark on our culture. Like social media giants before it, TikTok hasn’t just contributed to the cultural conversation. It’s literally changed how entire industries operate and affected how we live, eat, watch and buy.
It’s launched niche interests into the mainstream TikTok’s algorithm and fast-paced scrolling experience means users don’t have to go looking for content – it can be handed to them for their own discovery. This has forged communities around extremely specific interests and encouraged their growth. No interest is too small or obscure to coalesce into a community, whether it’s sea shanties or books about sexy blue aliens, jumping spiders or Jewish pop music.
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