Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
can teach you a lot about design in general. In an era where everything seems to get redesigned every five minutes, these enduring emblems can teach us a lot about how to create designs that last a lifetime, and become dear to the hearts of countless fans.
Actually, it's the other way round. The team was founded in 1993 by the Walt Disney Company as the Mighty Ducks of Anaheim, following the success of the first Mighty Ducks film in 1992. And their original logo was straight out of a Disney movie: a cartoon combo showing a duck-shaped hockey mask astride two cross hockey sticks.
The logo has been tweaked numerous times over the course of its history, reaching its current form in 2007. Black borders and a gold outer circle were added in 1995 and serifs on the 'B' were added in the most recent version. The team also have an alternate logo featuring a walking bear surrounded by the full team name. Colorado Avalanche, aka the Avs, were originally founded in 1972 as the Quebec Nordiques.
It may be coincidence, but the new name and logo marked a turnaround in the team's fortunes, and it's only been slightly tweaked since, with the last big update applied in the 1948-9 season. Simple and effective, it not only pays homage to the Motor City's automotive legacy but it's a symbol of constant motion, speed and precision… qualities that any successful hockey team prizes.
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