Apple has had its fair share of superb designs over the years, but what are its greatest hits? Here, we’ve grouped all the best designs Apple has ever created.
This Saturday marks Apple’s 47th birthday as a company, and it’s fair to say the company has dreamed up some incredible designs over the years. Sure, it’s had a few design howlers too, but when it comes to consistency, the designers at Apple have more wins under their belt than anyone.
The semitransparent outer casing was so important because it allowed users to see inside the computer. No longer were its internals hidden and totally inscrutable. Now, you could peer inside and see how everything worked. And instead of something scary or infinitely unknowable, all that was revealed was a bunch of chips mounted on a circuit board.
It was the perfect encapsulation of Apple’s design philosophy, which focused on stripping away anything unnecessary that got in the way of using a device. It was an elegant marvel that could be operated by anyone, the first time of asking. And interestingly enough, it wasn’t a creation of Steve Jobs or Jony Ive but was instead dreamed up by Apple’s marketing chief Phil Schiller.
MagSafe connector Long before the mobile charging tech bearing its name, the original MagSafe was a lifesaving invention that was an indispensable companion to any MacBook. After Apple abandoned it for a few years, it made a triumphal return to the latest MacBook models. Before the iPhone, smartphones were outfitted with so many buttons that you’d think they were going out of style. That was fine when you needed to type, but when you didn’t, you lost half the phone to an unnecessary keyboard.
The laptop was so thin that Jobs was able to hide it inside a manilla envelope, revealing it to audible gasps from the crowd. In fact, as Jobs made clear during the presentation, the thickest part of the MacBook Air was slimmer than the skinniest part of the industry’s leading slimline laptop. It tapered down to an unbelievable 0.16 inches, blowing every rival device out of the water. In an instant, the market for thin and light laptops was changed forever.
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