Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
The best ads of the 2000s offer a glimpse into a unique moment in time. Think about it: at the turn of the Millenium, there were no smartphones, no tablets, no social media. And while the internet existed, it was slow, clunky and had limited appeal outside of geek circles. By the 2010s, though, it had invaded almost every aspect of our lives, from music and TV to shopping and banking, and even to social life and politics.
"The budget couldn't have been huge; a seven-foot bear suit, another actor, and a small crew. But the ad punches far above its weight because it takes you on a rollercoaster journey in under 30 seconds. One: 'Shit! What's he doing?!' Two: 'Oh wait…' Three: 'Ha. That's actually pretty funny.' Four: 'I think will enjoy this'. In short, a tactic we now take for granted can trace its family history, at least in part, back to this iconic ad.
Centred around a photograph by Chris Wimpey, it featured the Harley Davidson FLHR Road King, a travelling cruising bike designed to be comfortable for long journeys. And as well as evoking the feelings of freedom and adventure you'd expect from Harley, it had extra resonance in the wake of the 9/11 attacks just one year earlier, which had caused widespread fear of flying.
Covering a range of media, from billboards to TV and online, the idea was to feature women of all shapes and sizes, as a celebration of how different we all are from each other. In the brand's own words: 'To make women feel comfortable in their own skin and to create a world where beauty is a source of confidence rather than anxiety.'
"As an impressionable teenager growing up in the 90s, not a day went by where I wasn’t exposed to ads featuring beautiful women with svelte figures," she explains."It was a tried and tested way for companies to rake in the millions, encouraging us to buy the products that promised to make us look like this."
The main TV ad is a child-like animation that depicts engines flying across a fantastical landscape, to a whistling folksy tune. The jolly visuals and music act as the perfect foil to the eventual climax when cute rabbits fire arrows into the engines, which explode in a sea of colours.."Yes, when it inspires one of the greatest ads of the 2000s. This TV spot is firmly in my top five: I love it personally and covet it professionally." And goes on to explain exactly why.
“'Bounce a million colourful balls down a San Francisco hill' is undoubtedly one of the most epic briefs, and moments, our industry has ever seen," she adds."But this ad is so much more than that. The combination of the music, the slow motion, the hiding humans, the falling bins, and even a leaping frog make it a masterpiece. It’s no wonderAh, 2005.
"This is a prime example of how storytelling and humour can elevate brand messaging to connect with audiences on a deeper level," he adds.Working in advertising is mostly a serious business, but it can sometimes be a lot of fun. And when that fun resonates with the audience at home, you have a winning formula. We can't think of a better example than this ad for Cadbury's from 2007.
Celebrating 25 years of Virgin Atlantic in 2009, it follows a stockbroker walking through a series of 1980s cliches as he talks loudly on his oversized mobile phone. Then everything stops as a group of glamorous air stewardesses from Virgin emerge to the sound of Frankie Goes to Hollywood. His response: 'I need to change my ticket'.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Why DWP universal credit claimants may not get full benefit increase until MayUniversal Credit recipients might not get the new payment in April
続きを読む »
2000s star announces 'bad girl' era but fans dub her a Miley Cyrus copy'I was a bad girl, I did some bad things.'
続きを読む »
Photos of Manchester's St Patrick's Day Parade from the 90s and 2000sCan you spot yourself or a familiar face in the crowd?
続きを読む »
Music acts announced for major summer Roundhay Park festivalThe North Leeds Food Festival will be happening on Saturday, May 11 and Sunday, May 12
続きを読む »
Dua Lipa Put A Twist On The Iconic 2000s “Pouf” Hairstyle — See PhotosWhile out in Paris for a YSL Beauty event, Dua Lipa wore a chic hairstyle reminiscent of the iconic 2000s pouf.
続きを読む »
Five iconic UK girl groups get together for mother of all selfiesLet's go back to the 2000s, shall we?
続きを読む »