The cable news channel's rap-lyric-quoting law expert's stock is rising as historic Trump indictments drive viewership.
As the legal heat turns up under former President Trump, MSNBC’s Ari Melber is having a moment.
That has produced memorable encounters, such as a recent appearance by Joe Tacopina, who represented Trump in the Manhattan district attorney’s investigation intoDuring the feisty 21-minute March exchange, Melber held up a page of a 2018 transcript, in which Trump told reporters he had no knowledge of the $130,000 paid to Daniels to cover up an alleged affair. A flustered Tacopina reached across the glass table, trying to snatch the paper away.
The unprecedented story of a former president indicted twice and the subject of two other criminal investigations has kept Melber, a lawyer who joined MSNBC as an analyst in 2013, in demand and lifted the daily program’s ratings.to describe the early stumbles of Gov. Ron DeSantis’ presidential campaign.
Melber has been a major beneficiary. His program‘s total audience is up 29% compared to May 2022, with a 47% increase in the 25-to-54 demographic. Melber’s program drew an average of 1.4 million viewers, ranking behind Fox News but far ahead of CNN.
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