(SATURDAY A.M. UPDATE) TheBatman Signals Another Big Return To Moviegoing Post ‘Spider-Man’ With $120M+ Opening Weekend
to have a theatrical release; that it was never in the cards for this movie to be part of Project Popcorn; that program announced in December 2020. That’s true if you look at the release date change history. Originally,was suppose to come out on June 25, 2021 before Covid and the UK production closing down. The movie was moved to Oct. 1, 2021 in April 2020, then moved again in Oct. 2020 to the current March 4 date.
WarnerMedia is doing it right: Similar to other movie IP on streaming services, they have Reeves expanding Warner Bros.commanding 81% tickets sold yesterday alone. Of that 22% of the crowd opted to see the movie in a premium format. Sales were strong throughout Friday: 27% of audiences came before 6PM, 47% came during prime hours 6PM to 9PM, and 26% came after 9PM.at 67% with the roaring moviegoing 18-34 crowd repping 62% per PostTrak.
Imax and PLF are repping 33% of the weekend cash register to date. How big is this opener? Thirteen theaters grossed over $100K, close to 50 runs over $75K and close to 200 over $50K, and that was for Friday alone. Even though movie theaters were shut down due to Covid, Warner Bros. continued to have a bullhorn, promoting and dropping the first trailer at the virtual DC Fandome confab in August 2020. They dropped a second trailer last fall during DC Fandome again which showed off Zoe Kravitz as Catwoman, Paul Dano as The Riddler, Colin Farrell as The Penguin.social media universe swelled over the last two weeks, rising to 644.1M, above superhero movie norms. YouTube views was the driver with 515.
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