The Apprentice 2023 receptionist on why representation matters

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The Apprentice 2023 receptionist on why representation matters
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Meet the Londoner in charge of Lord Sugar's reception in the latest series of The Apprentice.

By Shabnam Mahmood & Manish PandeyIt's not quite "You're fired" or one of Lord Sugar's dodgy one-liners.

It might not be the longest-lasting role on television, but in that moment all eyes are on the person sitting between budding entrepreneurs and bullish boss Lord Sugar.This year Khadeejah Khan is in the hotseat and, as the 24-year-old tells BBC Asian Network, she's "not actually a real receptionist".

But her appearances have caused much excitement, with many praising the representation she provides by wearing a hijab on the show."The comments and support has been incredible," she says. "So many girls, even guys have come forward saying they were so happy to see [it]."While London, where she's based, "is so diverse", Khadeejah feels that is not always reflected on TV screens.

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