The 2019 CMAawards will address country music's gender divide head on
As country continues to expand its international imprint through, among other efforts, the CMA’s participation in the C2C: Country to Country Festival across the United Kingdom, the CMA Awards are realizing their true global footprint: The telecast will air in 37 countries this year, including on broadcast TV in Germany, Switzerland and Austria for the first time in 20 years via BMG’s sister company RTL.
Though the CMA Awards won its time slot in 2018, ratings declined from previous years. It’s a trend that has swept the space recently, with many shows retooling their programming to harness digital and social engagement. The team doesn’t judge itself on the numbers “per se,” says Trahern. “We’re keeping pace with the trends in TV, and we’re producing the best kind of show that will appeal to the linear TV audience.
Since the CMA Foundation launched in 2006, the Country Music Association’s charitable arm has raised $25 million to help keep music education in classrooms across the country. The majority of its funding comes from CMA Fest, Nashville’s four-day country music festival, where all artists donate their time. The 2019 event, held in June, raised $2.2 million.
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