The 35 Best Beauty Buys Under £30

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The 35 Best Beauty Buys Under £30
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The high street has metamorphosed into a sophisticated shopping destination for even the most beauty obsessed among us. These are the buys that come highly-rated among Grazia's Beauty Team. Read more.

The British high street has had a facelift. The local drugstore is no longer reserved for last minute dashes for cotton pads and toothpaste. These days the high street has become a place where the beauty obsessed flock.

I would rather forgo mascara than eyeliner, so integral is it to my day-to-day aesthetic, so needless to say I have become quite the aficionado when it comes to mastering the ultimate flick. Although I have got my technique down pat, the ergonomic handle, budge-proof formula and precision tip have made my mornings even easier.

No7 earnt my badge of trust as soon as they launched the now iconic Protect & Perfectserum. Despite my rapidly dwindling collagen reserves, oiliness and blemishes are still beauty bêtes noires and I found that this antioxidant-rich serum did a sterling job at balancing everything out. My best budget buy? The caffeine rich Revolution x Sali Hughes Ring Light Creamy Illuminating Eye Balm which at £7 is a revelation for reviving tired eyes. You can even apply it over makeup for an afternoon refresh. No, your makeup won’t budge.

I’m obsessed with this jumbo body wash from skincare brand Naturium. Salicylic acid lends a gentle exfoliation, it lasts for ages and looks, and feels, much more premium then the price would have you believe.During lockdown I did an obscene amount of online beauty shopping – which was good for testing skincare, and bad for my bank balance. Now, I relish the opportunity to shop in person, where I can swatch, test and carefully consider my purchases before parting with my money.

Shea butter and ceramides ensure this new launch is a skin nourishing wonder. A small amount swept across a freshly cleansed face works to soothe and calm a compromised skin barrier. If you’ve gone OTT with your retinol then consider this the perfect solution. The scent. Oh, the scent. Just a small amount of this luxurious shower oil will coat limbs in a rich floral perfume that lasts all day. Allow the compliments to come rolling in.

Whenever I do wear liquid liner, which albeit isn’t very often, I need something easy, budge-proof and long-wearing. This liner does just that. Its 0.1mm tip allows for max precision and the pigment really does last. I’ve been led to believe the best shampoos often cost a pretty penny. But this proved me wrong. Loaded with keratin, shea butter and vitamin E, it’s hydrating and strengthening, and especially good when paired with its sister conditioner for long-lasting nourishment.

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