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editor Jason Karaian pointed out that retail sales in the United States have fallen 10% since the mid-March lockdown . This current decline makes sense, as Americans put their basic needs before shopping for a new pair of shoes, but one glance at Karaian’sfrom the last 14 years confirms that brands are going to have to try a lot harder to win over customers and dividing purchases into multiple payments, is a great place to start.
Opening doors in terms of accessibility, brands, and products that were once unattainable, are now available to shoppers of all ages, thanks to these revised payment models — especially for those that may not be able to afford an item, otherwise. However, even if you can afford to buy something without splitting up your payments, these models serve as a smart option for those that are keeping to a strict budget or want to overhaul their wardrobe.
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