Peloton CEO dodges questions about that exercise-bike ad: 'That was last week.'
“If you’re thinking hard about getting a treadmill, I don’t know where you are going to go,” he said, adding that the vast majority of his customers buy Peloton products online. “Fitness equipment has been a dopey category with dopey products. It’s an albatross we are trying to shake as we build one of the most innovative companies of our day.”
Peloton, which sells treadmills and a stationary bike for $2,245 and monthly class membership fee for $39, saw as much as $1.6 billion wiped off its valuation last week after the holiday commercial went viral. The ad features a slender woman video-documenting her year with a Peloton bike gifted by her husband. Twitter users dragged the ad, calling it"
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