Ms Pattaramon dolls up for work and has shot to fame making lighthearted TikTok videos on funny encounters at work. Read more at straitstimes.com.
BANGKOK - Whether she is perched at the back of a water truck, gingerly plucking weeds with her manicured nails or staring down a stray dog on the streets, Ms Pattaramon Thocharoen is always camera-ready with a full face of make-up and several poses.
She shot to fame in the last year for the short video clips she posts on TikTok, and is famous for one video in particular where she rants about an older woman who criticised her for dolling up because Ms Pattaramon was “just a street sweeper”. She earns about 12,000 baht a month as a street cleaner in the Chom Thong district under the Bangkok Metropolitan Authority. However, she can bring in 50,000 baht a month from her social media engagements, such as brand reviews, product sales and virtual TikTok Gifts, which are given by followers and can be converted to cash.
Several digital marketing agencies such as Platform Group have picked up on the rising trend of the “blue-collar” or “ordinary” influencer. The agency currently manages about 500 such content creators, which include housewives, security officers, teachers and factory workers, spread across Thai cities and the countryside.
The platform’s format, in particular, makes it easy for anyone to use, said Dr Poiluang. “My housekeeper uses it and creates her own videos.”Over 80 per cent of Thailand’s 70 million population are reportedly frequent social media users. According to various estimates, there are 41 million active TikTok users in Thailand.
“For some, it’s like watching a reality show, the true life of working-class people. Some might engage with it positively where they identity with it, or negatively, where the wealthy are curious to see what those in other classes of society do,” he said. “Social media can make people more equal, no matter who you are. If you can make interesting content, at little or no cost at all, you can rise above the minimum wage,” said Dr Peerayuth.Millions of views, fan meets and trolls: 4 Gen Z singers in S'pore blowing up on TikTok
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