For the first time in its history, the summer edition of Texworld USA will be a digital affair.
Messe Frankfurt said today that due to challenges arising from the coronavirus pandemic, it will utilize a digital platform for its New York textile show to support the sourcing community during these “unprecedented times.” Co-located shows Texworld USA, Apparel Sourcing USA and Home Textiles Sourcing Expo will all be presented digitally in lieu of its original schedule to be held at the Jacob K. Javits Convention Center in New York.
“This was a pivotal decision in ensuring the future success of the shows,” said Constantin von Vieregge, president and chief executive officer of Messe Frankfurt North America. Messe Frankfurt has existed for several hundred years by being open to innovation while still serving the needs of the market. Amending the platform for this edition allowed us to be considerate of the changing textile industry and global business climate.
Jennifer Bacon, Texworld USA show director, said, “Despite the current uncertainty that we are facing, we are excited to open our July events virtually. Although nothing will ever replace face-to-face interaction, connecting textile mills and manufacturers from across the globe with U.S. buyers seeking avenues to source fabrics and accessories remains our focus — to provide a platform for product discovery, trend analysis and education.
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