As Tesla becomes a bigger, more mature company, it's increasingly doing things by the book — rather than going against the grain.
It's juicing demand by lowering prices, not unlike how traditional automakers use incentives to boost sales.
It announced plans to move away from its tradition of bunching vehicle sales toward the end of each quarter — a strategy it often deployed to meet or exceed sales targets, but which had a punishing effect on workers who had to scramble to deliver vehicles. Tesla's recent round of price cuts — averaging $10,000 per vehicle in the U.S., according to Evercore ISI — have stoked demand, CEO Elon Musk said on the company's earnings call.
He added that he could envision Tesla making 2 million vehicles in 2023 — compared with 1.37 million in 2022 — if the world avoids major disruptions.Tesla kicked off the EV revolution — and Musk has long stated that his goal was to achieve sustainable energy for the world, even praising competitors who join the mix.
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