Tesla continues to be the best selling brand in Europe, but Volkswagen is recovering Some 234,000 plugin vehicles were registered in July in Europe — which is +48% year over year (YoY), the market’s highest growth since August 2021. Unfortunately, the overall market also grew fast, +17%, as it is finally recovering from a couple […]
Some 234,000 plugin vehicles were registered in July in Europe — which is +48% year over year , the market’s highest growth since August 2021. Unfortunately, the overall market also grew fast, +17%, as it is finally recovering from a couple of bad years.
. With increased production availability, the ID.4 now has enough firepower to compete for the #2 spot in 2023, looking to improve on the #3 spot it scored last year. But, will the crossover get there? There have been rumors that demand is dropping, so even if VW now has enough production capability to go after the #2 Tesla Model 3, slow demand could prevent it from doing so. Regarding the ID.
It is interesting to see that the best selling models from the “Three Marys” are their compact crossovers , which says a lot about current market trends. But it also says a lot about thethat Teslas are making in the midsize market, stealing sales left and right from the premium German automakers.
On that topic, the VW ID.4 jumped two positions in July, to 2nd place, removing the Model 3 from the silver medal spot. If the upcoming refresh of the Tesla sedan is as disruptive as rumors say it will be, namely price-wise, then the German crossover will have a hard time holding onto silver. In the last positions of the table, the highlight is the rise of the Polestar 2, which was up to #17 and now has its sights set on the #16 BMW i4. So, not only us the i4 having itskicked by the Tesla Model 3, but now it is seeing the Polestar 2 coming closer and closer. And let’s not forget that the Kia EV6 and Hyundai Ioniq 5 aren’t that far behind either….
Finally, Volvo is still comfortable in 5th but is losing share by the day. So, we might see #6 Audi surpass it sometime in the future., Volkswagen Group was up to 20.3%, from 19.9% in June, keeping a comfortable lead over runner-up Stellantis .
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