Tesla Already Halved Its Prices, Can It Do It Again And Go Mainstream? via insideevs.com
has made it very clear that it's just fine if those EVs are made by rival brands, it has clearly been working diligently to grab up as much of that market share as possibleTesla isn't a luxury brand, and it has never pretended to be. It calls its cars premium since they're arguably nicer than the typical non-luxury car, though they're nowhere near as nice as an Audi, Mercedes, or BMW.
That said, Tesla's vehicles aren't cheap, so they've been lumped into the luxury category for years. While luxury automakers don't tend to sell a massive number of vehicles – they're not intended for the mainstream – Tesla has been a notable exception. People seem willing to pay for the brand and the technology more than they're willing to pay for a"normal" luxury car over its non-luxury cousins.
As the average transaction price for a new car soars to nearly $50,000, some of Tesla's EVs no longer seem so pricey, especially after the recent price cuts, and considering the money you're likely to save on fuel costs and maintenance. Tesla's prices now undercut the price of most luxury cars, as well as competing EVs produced by luxury automakers.
It doesn't take a ton of research to realize that the prices for at least some of Tesla's vehicles are more in line with successful non-luxury rivals, such as the
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