The move follows a call by 125 MPs for supermarkets to support local farmers.
Tesco has joined its competitors by launching a “Best of British” page on its website to help customers support local farmers and producers.
The grocer said it was continuing to provide support in the wake of recent inflationary challenges and difficult weather conditions, and continued to act as a “key partner” in tackling longer-term issues such as climate change and nature loss. “Our customers share our love for British produce, and we want to do all we can to make it as easy to find as possible, no matter how they shop with us, so we’re thrilled to be launching our Best of British page on our groceries website, bringing together over 500 hundred quality, affordable British products to choose from.”Tesco follows rivals including Ocado, Sainsbury’s, Aldi and Morrisons by adding the tab to its website following a call for supermarkets to support local farmers.
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