In the age of the modern blockbuster, a movie’s North American release has always been the anchor
In recent weeks, a campaign to begin releasing new Hollywood movies even if it means only launching a title in markets that are able to open safely — whether overseas or in the U.S. — has gained momentum as a global day-and-date launch becomes impossible in the era of coronavirus. Without new product, the box office could remain dark into next year, dragging down cinemas across the world and film studios.
“Our normal for the foreseeable future is some markets open and some closed, which will keep changing over time. We can’t expect this to change for months, so we have to get going,” says Patrick Corcoran, vice president and chief communications officer at the National Association of Theatre Owners. As of July 21, there are 35 states in the U.S. where local government and health authorities have said it is OK for movie theaters to reopen with social distancing and heightened sanitary measures. Another eight are partially open. The rest — New York, New Jersey, Maryland, North Carolina and South Carolina — are off-limits.Tenet. Sources say the country’s biggest chains are now amenable to the idea of switching on the lights where they can, versus waiting until every location can reopen.
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