You'll want to cop this bag ASAP. 👀
How To Buy The Telfar Duffle Bag On Telfar.TVIn lieu of a traditional runway show, Telfar used its NYFW calendar spot on Sunday, Sept. 12 to host a press conference at the South Street Seaport. No surprise there, as the brand, fronted by designer Telfar Clemens, is known for its unexpected pivots.
“There is no content: It’s a capacity to represent and a capacity for community. We’re sick of being other people’s content,” said Williams at the press conference,Telfar.TV will also be the host of some very exclusive brand drops, er, drips. “Telfar.TV will feature the DRIP. A drip is not a drop — a drip is never announced. A drip is bot-free,” according to Telfar’s official announcement via press release. Viewers will only be able to shop exclusive, unannounced Telfar drops on Telfar.
Ahead, find out how you can watch Telfar.TV — and get featured on it — and how you can buy the Telfar Duffle Bag.Telfar.TV is available to download as an app via Apple TV, Roku, Google Play , and other streaming services.“We are building an ecology between our business and the freedom of this channel,” noted the brand in an official statement.
Alongside Telfar.TV is another channel called FTV, launched in partnership with the film collective Ummah Chroma and HBO seriesThe Telfar Duffle Bag will only be available to shop through Telfar.TV’s unexpected “drips.” While watching the channel, a QR code will suddenly show up on the screen, which viewers will then take a photo of with their smartphone’s camera and be directed to a website to make a purchase.
“So if 100 people are watching Telfar.TV, we can DRIP 100 bags, and 100% of them get a bag. The drip is for the real ones. The deep cuts we play for those still rocking with us at 6:00 in the morning,” noted the brand in its press release.
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