If there’s one thing that will set fashion Twitter ablaze, it’s a new Telfar drop. Prepare your browsers: Telfar outwear is coming.
drop. The label’s perpetually sold-out vegan-leather tote bags have become a status symbol as recognizable as a Dior saddle bag or a Fendi baguette but at a more accessible price point. So no, it was not surprising when, last Wednesday fans of the brand started freaking out about the puffer tote bags the label teased would be dropping this Monday. But that’s only one part of the brand’s latest venture. Telfar collaborated with Moose Knuckles, the storied Canadian outerwear brand.
The collection as a whole has a Y2K vibe to it, with fur trims and puffs and bombers with elastic waists. Most of the pieces are covered with a quilted Telfar logo, tapping into both logomania and the puffer-coat trend. The core styles in Telfar’s collection are made with nylon, while the Moose Knuckles pieces use fur and leather.
As with their tote bags, the goal for both Radboy and founder Telfar Clemens is to reach a level of ubiquity. “I want everybody to have this coat,” Clemens says. “I want you to get confused, like you took the wrong coat home from a party because everybody has this coat.” One of the ways they reach this saturation is by keeping the price point attainable for a luxury brand. The core styles for Telfar—a long coat, short puffer, and peacoat—are between $400 and $550. “It’s attainable.
Photos of the Moose Knuckles collaboration are already on Telfar’s website for virtual window-shopping ahead of the release on November 1 at noon. “Getting a coat is really hard sometimes,” Clemens says. “We wanted a coat that everyone is going to have for a while. It’s the beginning of our outerwear journey.” Mark your calendars!The insider’s guide to what to shop and how to wear it.
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