The regulator has published its latest draft code of practice on how social media sites must protect children under the Online Safety Act.
Social media platforms must take action to stop their algorithms recommending harmful content to children, and put robust age-checking measures in place to protect them, Ofcom has said.
The latest codes include more than 40 practical measures which Ofcom says will demand a step-change from tech firms by compelling safer design and operating practices from the biggest sites. Ofcom chief executive, Dame Melanie Dawes, said: “We want children to enjoy life online. But, for too long, their experiences have been blighted by seriously harmful content which they can’t avoid or control. Many parents share feelings of frustration and worry about how to keep their children safe. That must change.
“Building on the ambition in the Online Safety Act, the draft codes set appropriate, high standards and make it clear that all tech companies will have work to do to meet Ofcom’s expectations for keeping children safe,” he said. Child online safety campaigner Ian Russell, the father of 14-year-old Molly Russell who took her own life in November 2017 after viewing harmful material on social media, said more still needed to be done to protect young people from online harms.
“That’s why it’s hugely important that the next Prime Minister commits to finish the job to and strengthen the Online Safety Act to give children and families the protection they deserve.”
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