The pace of AI chatter is picking up on corporate conference calls, with tech leading the way and other industries getting in on the action as well.
The pace of artificial-intelligence chatter from executives is picking up after the success of ChatGPT, and it isn’t all from Big Tech.
There have been 99 earnings calls for companies worth at least $5 billion in which artificial intelligence, or AI, got at least one mention so far this year, compared with 111 by this point in 2022, according to a MarketWatch analysis of transcript data from AlphaSense/Sentieo. But this year’s calls have brought 466 total mentions of AI, well higher than the 303 seen a year ago.
Microsoft MSFT , Google parent Alphabet GOOG GOOGL , Facebook parent Meta META and Apple Inc. AAPL all develop and use AI in various ways, some of which aren’t obvious or public. But Microsoft has gotten a boost in the eyes of some investors thanks to its investment in OpenAI and its plans to integrate the technology into some parts of its business.
Investors might not have been able to sense the depths of Microsoft’s AI involvement if they were judging only by the company’s prior few earnings calls, with just single-digit mentions of AI in each of the seven calls dating back to the first quarter of 2021. But Microsoft’s management team was more forthcoming this time around: The company’s Jan. 24 call featured 29 mentions of AI.
A Sentieo search indicates that the term “AI” hadn’t come up on an Apple earnings call since May 2018 before this latest one.
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