Taylor Swift announces 13 days until her 'The Tortured Poets Department' album. Taylor teases the upcoming release with a moody video of a typewriter.
And in keeping with that motto and her strategic marketing abilities when it comes to her career as a pop superstar, the Enchanted singer, 34, made a point to reference the 13 day mark until the release of her new studio album.
'13 days until THE TORTURED POETS DEPARTMENT,' it reads by the time the message is finished, which ends with someone hitting the 'return' key and scrolling up one line. The 14-time Grammy winner has appeared to be obsessed with '13' being a lucky number since she was young girl. 'The 13th day of the channel, Friday, April 19, coincides with the release of Taylor Swift's new album The Tortured Poets Department,' SiriusXM announced in a press release. 'Channel 13 will be playing the full album beginning to end continuously throughout the weekend.'
Team Swift has been dropping teasers for the album by using some of the lyrics used in songs, including 'All's fair in love and poetry'
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