A juggernaut opening weekend — historic for a concert film — will be a much-needed shot in the arm for an industry hobbled by strikes.
With Swifties singing and dancing in the aisles, 'Taylor Swift: The Eras Tour' made swift work of dominating the box office this weekend, signaling a potential new era for concert movies. Filmed in August at SoFi Stadium in Inglewood during a stop on the pop superstar's current tour, the film took in $96 million in its first four days at the domestic box office, easily crushing the competition on an otherwise sluggish weekend.
With just a handful of Instagram posts, she could drum up the kind of publicity it would take a studio tens of millions of dollars to generate. Merely by showing up Thursday night to cheer on her rumored boyfriend, Kansas City Chiefs tight end Travis Kelce, in the team's NFL game against the Denver Broncos, Swift created several million more social-media impressions to fuel the movie's box office. Swift's juggernaut tour is already on track to take in more than $2 billion.
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Taylor Swift Eras Tour Film: Taylor Lautner Backflips for Wife TaylorAll the Taylors are showing up to the party that is the ‘Taylor Swift: The Eras Tour’ concert film, playing in movie theaters now.
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Taylor Lautner Danced the Night Away at 'Taylor Swift: The Eras Tour' Movie ScreeningThe actor famously dated Taylor Swift briefly in 2009 and has remained friends with the pop star since.
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Taylor Lautner Does Backflips at Taylor Swift's 'Eras Tour’ ScreeningAt a recent screening for 'Taylor Swift: The Eras Tour,' Taylor Lautner celebrated the concert film by backflipping inside the theater.
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Taylor Swift's 'Eras Tour' Box Office Opens Early to Modest Preview NumbersTaylor Swift's The Eras Tour concert film opened a day early, with very short notice, but still raked in millions in previews at the box office.
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‘Taylor Swift: The Eras Tour’ Box Office PredictionsOn today's episode, Perri and Steve give their 'Eras Tour' predictions, thoughts on the latest SAG strike update, & Miramax's claim on 'Halloween.'
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Taylor Swift cheers on Travis Kelce again as 'Eras Tour' movie debutsTaylor Swift traded her movie premiere's red carpet for red Kansas City Chiefs gear as the singer-songwriter cheered on tight end Travis Kelce and the defending Super Bowl champions once again.
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