SINGAPORE — UOB credit card applications jumped in June as fans of pop star Taylor Swift across the region rushed for the chance to buy tickets for her Singapore concerts in an upcoming pre-sale on Wednesday (July 5) — two days before sales open to the public. The pre-sale for the mega star's concerts in March 2024 — with Singapore...
SINGAPORE — UOB credit card applications jumped in June as fans of pop star Taylor Swift across the region rushed for the chance to buy tickets for her Singapore concerts in an upcoming pre-sale on Wednesday — two days before sales open to the public.
Debit card applications in Singapore and Vietnam more than doubled, up nearly 130 per cent for the same period. Last week, Swift added three more shows in Singapore due to "overwhelming response". That makes for a total of six performances, matching those of British rock group Coldplay's Singapore run in January 2024 as part of its Music Of The Spheres World Tour.
While most of this goes towards covering the cost of production, it does not include earnings generated by merchandise sales. CGS-CIMB Securities analyst Andrea Choong agreed, but said a portion of these applicants is expected to remain customers, "given that UOB does offer attractive value propositions on its credit cards".
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